Take control of SRI/ESG investor communications
A ten-step guide to effective (mainstream-IR-aligned) investor communications on sustainability.
Following this should enable companies to halve the amount of time they spend on SRI/ESG communications and double their reach and effectiveness.
All companies should maintain a basic record of any contact with SRI analysts & portfolio managers, notes on what was discussed and details of any follow-up conducted.
This rolling record will help them to plan and prioritise their future engagement with these investors.
In general, the following should be recorded:
- With whom the contact was made (organisation & individual)
- The contact’s role: buy-side, sell-side or agency analyst; portfolio manager etc.
- How the contact was made – meeting, questionnaire, telephone call etc.
- The main areas of investor/analyst interest
- Any points of follow-up
