Take control of SRI/ESG investor communications
A ten-step guide to effective (mainstream-IR-aligned) investor communications on sustainability.
Following this should enable companies to halve the amount of time they spend on SRI/ESG communications and double their reach and effectiveness.
To construct a ‘Register of SRI interest’ companies should proceed through four stages:
- Understand the SRI market and its needs
- See Appendix A: SRI market context: Players, products & strategies
- See Appendix B: SRI issues & angles
- Identify SRI investor interest levels
- Issue a Call for SRI interest via SRI-CONNECT
- Construct the detailed Register
Sources of information
The information required to construct a ‘Register of SRI interest’ can typically be sourced from one of four places:
- A company’s Investor Relations Department (IR)
- A company’s CSR/Sustainability team (CSR)
- SRI-CONNECT
- Directory – for SRI interest from organisations, individuals, funds & indices
- Market Buzz – for research published on the company
- Direct from the SRI agencies, brokers and asset management firms (DIRECT)
To improve the quality of this Register, companies should issue, once a year, a Call for SRI interest through SRI-CONNECT’s Market Buzz function.
