Media - investment and finance
Coverage of SRI within the investment media has been somewhat depressing over recent years. Although the frequency of coverage continues to grow in line with investor interest, few journalists have actively engaged with developments in the SRI market. So, with the exception of the occasional foray into renewable energy, the mainstream media has failed to track or scrutinize the most interesting developments in SRI – most notably ‘engagement’ and ‘integrated analysis’.
As a result, many investors and advisors believe erroneously that SRI is little changed from the ‘ethical investment’ of the 1990s and that the principal question to be investigated is whether screened funds have outperformed their unscreened peers. Responsibility for this situation is, as ever, shared – and will, as ever, take time to redress.